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6 Strategies for Protecting Your Business during Tough Economic Times

Updated: Apr 24, 2023


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6 Strategies for Protecting Your Business during Tough Economic Times

Here are 6 Strategies for Protecting Your Business during Tough Economic Times that we would like to share with you.


As a small business owner, one of your biggest concerns is protecting your business, especially during tough economic times like a recession. As we’re navigating through the choppy waters of high interest rates, a crazy employment market and continued supply chain challenges, there are steps you can take to help protect your small business and ensure its continued success in a recession.

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Table Your Big Goals

#1 - Table Your Big Goals: During a recession, it is important to re-evaluate your big goals and potentially table them for a later time. By focusing on immediate needs and prioritizing stability, you can protect your business from financial losses and ensure its long-term success.


Additionally, it is more difficult to secure funding during a recession, making it difficult to pursue large-scale initiatives. Taking a step back and focusing on what is most important in the present moment will allow you to build a strong foundation for the future.

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Control Costs

#2 - Control Costs: During a recession, it's more important than ever to control costs. Take a close look at your expenses and see where you can reduce spending without affecting your operations. This could mean cutting back on unnecessary expenses like office supplies, travel, and entertainment.


You can also negotiate better prices and/or terms with suppliers, find ways to reduce energy costs, and streamline processes to increase efficiency.

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Nurture Relationships with Customers and Suppliers

#3 - Nurture relationships with customers and suppliers: Good relationships with customers and suppliers can help secure future business and provide support during tough times. Make sure you are providing great customer service and regularly communicate with your customers to understand their needs and concerns.


Maintaining good relationships with suppliers can help ensure that you continue to receive the products and services you need at a fair price.

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Communicate with Employees

#4 - Communicate with Employees: During a downturn, it is crucial to communicate effectively with employees. Clear and transparent communication can help build trust, boost morale, and maintain stability in the workplace.


Regular updates on the company's financial status, changes in the market, and plans can help employees understand the situation and feel informed. It is also important to listen to employees' concerns and provide support, whether through benefits or resources.


Encouraging open communication in challenging times can also help build a more cohesive, productive and engaged team in your business.

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Stay Agile

#5 - Stay Agile: In today's rapidly changing world, it's more important than ever to be ready to quickly adapt to changes in the market, customer needs, and competitors. This means being open to new ideas, trying new things, and embracing new technologies. It also means having the flexibility to pivot your business strategy when necessary.


For example, if your business is struggling, you may need to focus on different markets or target different customers.

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Prepare for the Furture

#6 - Prepare for the Future: Our 6th and last strategy in this series is… Prepare for the Future.

It is important to always be looking to the future and planning for the long-term success of your business. This means evaluating your present situation and creating a contingency plan that addresses lack of financial resources.


Additionally, your plan would also address growth opportunities, new technology, training and development, and other initiatives that can help your business thrive in the long-term.


As a small business owner, you already know there are no guarantees in business. By following these six strategies, you can help protect your small business and give it the best chance of continued success – even during a recession. Remember, a little preparation and planning can go a long way in helping you weather any storm.


Hope that these 6 Strategies have been helpful. Questions? Contact us! We are here and happy to help.

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